Industrial Design

Mike helps create visually iconic designs, from lo-fi custom made artefacts to high-volume consumer products. He also helps showcase the potential applications of emergent technology and the benefits to end users and businesses. 

Eto Wine Preserver, TheOverworld, 2014  

Mike helped develop the distinctive aesthetic of Tom Cotton's wine innovation that recently launched with great success on Kickstarter in July 2017.

Walls Econic, Seymourpowell, 2012-13

The design of a new ice cream cabinet for Walls features a step and grab rail that allows children to peek inside and access the ice creams. The communication board folds down at night to become a lid that helps achieve a 50% energy saving.

Bluebird Ashtrays, Sebastian Conran Assoc, 1998

Two ashtrays were created for the Bluebird restaurant and club respectively, located on the original site of the garage where Donald Campbell built the famous land speed record-breaking cars. They proved so popular customers took them home as souvenirs.  

Anyway Cup, Sebastian Conran Assoc, 1998

The redesign of the Anywayup non-spill baby cup was recognised by two DBA Design Effectiveness awards for revolutionising the baby-cup market world wide. It sold over 3.4 million units in 1999 and achieved a 33% domestic market share within two years of its launch, outselling the Mk 1 by over 3000%. Instrumental to this was the introduction of colour, translucency and surface textures found in homewares to disrupt a previously conservative market. 

Arjo Huntleigh Enterprise, Seymourpowell, 2007

The design of the Red Dot winning Arjo Huntleigh hospital bed considered the whole hospital environment, with the requirements of engineers, porters and cleaning staff addressed alongside those of patients.